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  1. Books 6 items
    There are many different books in the library on the subjects of strategy and marketing strategy and new product development. Many of these will be useful. Of particular use will be:
    1. Strategic market management - David A. Aaker c2011

      Book Recommended

    2. Marketing strategy & competitive positioning - Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud, John M. Rudd 2017

      Book Recommended

    3. Exploring strategy - Gerry Johnson, Richard Whittington, Duncan Angwin, Patrick Regner 2013

      Book Further

    4. Strategy: process, content, context : an international perspective - Bob de Wit, Ron Meyer c2010

      Book Recommended

    5. Strategy synthesis - Bob de Wit, Ron Meyer 2014

      Book Further

  2. Readings for week 1 - Introduction 3 items
    1. Strategic Windows - Derek F. Abell 07/1978

      Article Essential

  3. Readings for week 2 - Marketing Strategy and Business models 6 items
    1. From Strategy to Business Models and onto Tactics - Ramon Casadesus-Masanell, Joan Enric Ricart 2010-4

      Article Essential

    2. Business Models, Business Strategy and Innovation - David J. Teece 2010-4

      Article Recommended

    3. How to Design a Winning Business Model - Casadesus-Masanell, Ramon

      Article Recommended

  4. Readings for week 3 - External Analysis 7 items
    1. BLUE OCEAN STRATEGY. - Kim, W. Chan1 chan.kim@insead.eduMauborgne, Renée2,3 renee.mauborgne@insead.edu 2004

      Article Further

    2. THE FIVE COMPETITIVE FORCES THAT SHAPE STRATEGY. - Porter, Michael E.1 (AUTHOR) 2008

      Article Essential

    3. Mapping YOUR Competitive Position. - D'Aveni, Richard A.1 (AUTHOR) richard.a.daveni@Dartmouth.edu 2007

      Article Recommended

    4. How Useful Are the Strategic Tools We Teach in Business Schools? - Robert P. Wright, Sotirios E. Paroutis, Daniela P. Blettner 01/2013

      Article Essential

  5. Readings for week 4 - Internal Analysis 7 items
    1. SWOT analysis: It's time for a product recall - Terry Hill, Roy Westbrook 1997-2

      Article Essential

    2. Competitive advantage: creating and sustaining superior performance - Michael E. Porter 2004

      Book Recommended

    3. Designing interactive strategy: from value chain to value constellation - Richard Normann, Rafael Ramirez 1994

      Book Further

    4. The Innovation Value Chain - Hansen, Morten Jun 2007

      Article Further

  6. Readings for week 5 - Planning and Strategy 6 items
  7. Reading for week 8 - What is innovation 3 items
    1. 12 Essential Innovation Insights - Mangelsdorf, Martha EPosner, Bruce Fall 2017

      Article Essential

  8. Readings for week 9 - Sources of Innovation & NPD Formal Processes 4 items
    1. The 12 Different Ways for Companies to Innovate - Mohanbir Sawhney, Robert C. Wolcott, Inigo Arroniz Spring 2006

      Article Essential

    2. Best Practices in the Idea-to-Launch Process and Its Governance - Robert G. Cooper, Scott J. Edgett 01/03/2012

      Article Further

  9. Reading for week 10 - Marketing & Innovation Failures 4 items
    1. The Hard Truth About Business Model Innovation - Christensen, Clayton MBartman, Thomasvan Bever, Derek Fall 2016

      Article Essential

    2. Reducing the Risks of New Product Development - Susumu Ogawa, Frank T. Piller Winter 2006

      Article Recommended

  10. The E-Marketing Mix: A Contribution of the E-Tailing Wars - K. Kalyanam, S. McIntyre 01/10/2002

    Article Further This will help if you are using an app or webpage as part of your VP