1. Recommended Reading 4 items
    Below are some general resources which will be useful to give you a general overview of the approach / perspective taken in this course.
    1. Marketing and the Common Good: Essays from Notre Dame on Societal Impact - Patrick E. Murphy 2013 (electronic resource)


    2. Transformative consumer research for personal and collective well-being - Mick, David Glen 2011

      Book Further

  2. Lecture 1: Introduction to CC&EM and assessment 2 items
    In this lecture we will discuss some of the roles and responsibilities involved in marketing, incorporating consideration of the impact of marketing on consumers and how marketing can be used to enhance consumer wellbeing and promote the 'common good'. The structure of the course will be discussed as well as the seminar programme and assessment
    1. Mick, DG et al (2010) "Origins Qualities and Envisionments of Transformative Consumer Research" introductory Chapt in Mick et al (2011) TCR

      Document Further This is a PDF including the first chapter of the TCR book. This introductory chapter provides an excellent introduction to the module.

  3. Lecture 2: Consumer Vulnerability 4 items
    This lecture focuses on the concept of consumer vulnerability. We will explore what is meant by vulnerability in the context of consumption, and the way in which markets and marketing activity can sometimes put people in situations where they experience vulnerability and explore some of the ways in which consumers themselves, marketers and policy makers can challenge this.
    1. Understanding poverty and promoting poverty alleviation through transformative consumer research - Christopher P. Blocker, Julie A. Ruth, Srinivas Sridharan, Colin Beckwith 08/2013


  4. Lecture 3: Consumption and Beauty Ideals 7 items
    It can be argued that all/many consumers can be considered vulnerable in particular contexts. We have looked at the context of money & debt in the seminars and in this lecture we will consider the context of idealised images and beauty ideals. Academic studies will be discussed alongside calls to the advertising, beauty and fashion industries to take more responsibility for the impact of their decisions to use particular ideals and techniques to promote products and brands (potentially leading to consumer dissatisfaction and low self esteem).
    1. The references below are focused on the representation and idealisation of mens' bodies. We will touch on this briefly in the lecture, so these are here for you to take your reading further in this area if you wish.

  5. Lecture 4: Consumption as 'problematic' 4 items
    This lecture will explore consumption that is understood as problematic (using the example of alcohol consumption). We will explore some of the theoretical frameworks that consumer researchers have used in seeking to understand the behaviour and also recommend approaches aimed at lessening the harm to individuals, groups and society.
    1. Countering consumption in a culture of intoxication, Marie-Louise Fry - Marie-Louise Fry 08/12/2010

      Article Essential This article is pretty accessible and explores how and if students forge credible non-drinking/sensible drinking identities (taking the starting point that to be a drinker in a student culture is a credible social identity). The study was carried out in Australia but there are lots of similarities between the UK/Australia context. Those of you from elsewhere might want to consider wether and how these 'wet' cultures differ from your home county (or countries you have spent some time in).

    2. Social marketing, individual responsibility and the “culture of intoxication” - Isabelle Szmigin, Andrew Bengry-Howell, Christine Griffin, Chris Hackley 2011

      Article Essential This article is very useful as it argues for the importance of forging contextual understandings when developing social marketing campaigns (relevant in contexts behind alcohol)

    3. Making sense of drinking: the role of techniques of neutralisation and counter-neutralisation in negotiating alcohol consumption - Maria G. Piacentini, Andreas Chatzidakis, Emma N. Banister 07/2012

      Article Further I will refer to this in the lecture, I have included it here so you can follow it up if you like

    4. Binge drinking - do they mean us? Living life to the full in students' own words

      Document Further I will refer to this in the lecture - it is here so you can follow it up if you would like

  6. Lecture 5: The family, policy and wellbeing 4 items
    1. Children as vulnerable consumers: a first conceptualisation - Fiona Spotswood, Agnes Nairn 12/02/2016

      Article  This article links children as consumers with various approaches to vulnerability and also provides good background regarding how various policy approaches position children.

  7. Lecture 6: Anti-consumption 3 items
    1. Anti-consumption research focuses on consumers' avoidance of certain brands, products and consumer practices. In this lecture we will examne some of the topics that fall into this domain including consumer activism and voluntary simplicity.

  8. Lecture 7: Consumption ethics 3 items
    1. In this session Dr Terry Newholm will introduce you to some philosophical approaches to understanding the (ethical) consumption decisions we make. The session will give you a chance to reflect on your own decision making and ethical standpoints!

    2. The Ethical consumer - Rob Harrison, Terry Newholm, Deirdre Shaw 2005

      Book  Book is available electronically via the library. Part one - theorising ethical consumption - is especially relevant for this session (but I think you will enjoy the rest of the book too!)

    3. A history for consumption ethics - Terry Newholm, Sandra Newholm, Deirdre Shaw 10/09/2014


  9. Lecture 8: Unicorn Grocery Store 1 item
    This week we have a guest lecture from Unicorn Grocery Store who will give you an insight into alternative business model where considerations other than profit take centre stage.