globe
  1. Introduction 1 item
    This is an introductory article to the Operationalizing and Communicating Value course. Please read this article, but you are advised to ignore the mathematical / modelling aspects of the paper.
    1. A review of marketing–operations interface models: From co-existence to coordination and collaboration - Christopher S. Tang 2010-5

      Article  To access this article, please use the following link (you will need to copy and paste link into new window to access): https://manchester.idm.oclc.org/login?url=https://doi.org/10.1016/j.ijpe.2010.01.014

  2. Unit 1 - Situational Analysis 8 items
    For Unit 1: the CORE readings are from your Kotler and Keller textbook: Chapters 1 &2. The following are SUPPLEMENTARY readings to help you to develop your knowledge of the topic areas covered in Unit 1.
    1. The Marketing Mix Revisited: Towards the 21st Century Marketing. - Constantinides, E.1 e.constantinides@utwente.nl 2006

      Article  Authentication: University username and password required off-campus

    2. Marketing Myopia. - Levitt, T. 2004 (reprint of 1960 article)

      Article  Authentication: University username and password required off-campus

    3. Marketing Mix Discussion - Is the Mix Misleading Us or are We Misreading th... - Moller, K. 2006

      Article  THIS PROVIDES A RESPONSE TO THE ARTICLE: 'The Marketing Mix Revisited: Towards the 21st Century Marketing' by Constantinides To access this article: University username and password required off-campus

    4. Rethinking Marketing. Harvard Business Review - Rust, R.T., Moorman, C. and Bhalla, G. 2010

      Article  Authentication: University username and password required off-campus

    5. A Plan to Invent the Marketing We Need Today (2008) Sloan Management Review - Wind, Yoram (Jerry) Summer 2008

      Article  Authentication: University username and password required off-campus

    6. From Value Chain to Value Network: - Joe Peppard, Anna Rylander 2006-4

      Article  To access this article, please use the following link (you will need to copy and paste link into new window to access): https://manchester.idm.oclc.org/login?url=https://doi.org/10.1016/j.emj.2006.03.003

    7. Service-dominant logic: continuing the evolution. - Vargo, Stephen L. and Lusch, Robert 2008

      Article  Authentication: University username and password required off-campus

    8. Links to useful e-books 1 item
      1. Ten Deadly Marketing Sins - Philip Kotler April 2, 2004

        Book  Authentication: University username and password required off-campus

  3. Unit 2 - Understanding Your Customer 7 items
    For Unit 2, the CORE readings are from your Kotler and Keller textbook: Chapters 4, 6, 9 & 10. The following are SUPPLEMENTARY readings to help you to develop your knowledge of the topic areas covered in Unit 2.
    1. The first decade: emerging issues of the twenty-first century in consumer marketing - Fortin, David and Uncles, Mark 2011

      Article  Authentication: University username and password required off-campus

    2. Big Data and consumer behavior: imminent opportunities. Journal of Consumer Marketing - Charles F. Hofacker, Edward Carl Malthouse, Fareena Sultan 21/03/2016

      Article  Authentication: University username and password required off-campus

    3. Guest Editorial: The Shape of Marketing Research in 2021. - Micu, A.C., Dedeker, K., Lewis, I., Moran, R., Netzer, O., Plummer, J. and Rubinson, J. 2011

      Article  University username and password required off-campus (Select Login, then Institutional Login)

    4. Generation Y values and lifestyle segments. Journal of Consumer Marketing - Valentine, Dawn B and Powers, Thomas L 2013

      Article  Authentication: University username and password required off-campus

    5. Rediscovering Market Segmentation. Harvard Business Review - Yankelovich, Daniel 2006

      Article  Authentication: University username and password required off-campus

    6. Links to useful e-books 2 items
      1. Marketing 3.0: From Products to Customers to the Human Spirit 2010 (electronic resource)

        Book  Authentication: University username and password required off-campus

      2. Essentials of marketing research - Naresh K. Malhotra, David F. Birks, Peter Wills 2013 (electronic resource)

        Book  Once you are on Library Search, click on 'Find Online' and then the 'Dawsonera' link.

  4. Unit 3: Products and Pricing 9 items
    For Unit 3, the CORE readings are from your Kotler and Keller textbook: Chapters 11, 13 & 16. The following are SUPPLEMENTARY readings to help you to develop your knowledge of the topic areas covered in Unit 3.
    1. The Elements of Value. Harvard Business Review - Almquist, E., Senior, J. and Bloch,N. Sept 2016

      Article  Authentication: University username and password required off-campus

    2. Burk Wood, M. (2010) Essential Guide to Marketing Planning, 2nd Edition.  Chapter 7: Planning for Pricing 

      https://contentstore.cla.co.uk/secure/link?id=fdd2f8c3-06d7-e611-80c9-005056af4099

       

      To access chapter: copy and paste link and open in a new window.

    3. Building strong brands in a modern marketing communications environment. - Keller, Kevin Lane Apr2009

      Article  Authentication: University username and password required off-campus

    4. BREAK FREE FROM THE PRODUCT LIFE CYCLE. - Moon, Youngme 2005

      Article  Authentication: University username and password required off-campus

    5. Innovating for Shared Value. Harvard Business Review - Pfitzer, M., Bockstette, V. and Stamp, M. Sept 2013

      Article  Authentication: University username and password required off-campus

    6. Pricing and the Psychology of Consumption. Harvard Business Review - Gourman, J. and Sorman, D. 2002

      Article  Authentication: University username and password required off-campus

    7. Turn Customer Input into Innovation. Harvard Business Review - Ulwick, A.W. 2002

      Article  Authentication: University username and password required off-campus

    8. Why Most Product Launches Fail. Harvard Business Review - Schneider, J. and Hall, J. 2011

      Article  Authentication: University username and password required off-campus

    9. The overvaluation Trap. Harvard Business Review - Martin, R.L and Kemper, A. 2015

      Article  Authentication: University username and password required off-campus

  5. Unit 4: Directing Operations 4 items
    For Unit 4, the CORE readings are from your Slack et al. textbook: Chapters 1, 2 & 3. The following are SUPPLEMENTARY readings to help you to develop your knowledge of the topic areas covered in Unit 4.
    1. Lasting improvements in manufacturing performance: In search of a new theory - K Ferdows 1990-4

      Article  Authentication: University username and password required off-campus

    2. How Process Enterprises Really Work. Harvard Business Review - Hammer, M. and Stanton, S. 1999

      Article  Authentication: University username and password required off-campus

    3. Evolution of the field of operations management - Linda G. Sprague 2007-3

      Article  Authentication: University username and password required off-campus

  6. Unit 5: Designing Operations 5 items
    For Unit 5, the CORE readings are from your Slack et al textbook: Chapters 6, 7 & 11. The following are SUPPLEMENTARY readings to help you to develop your knowledge of the topic areas covered in Unit 5.
    1. Refining the product-process matrix. International Journal of Operations and Production Management, 2002 - Ahmad, S. and Schroeder, R.G. 2002

      Article  Authentication: University username and password required off-campus

    2. Reengineering Work: Don't Automate, Obliterate. Harvard Business Review - Hammer, M. 1990

      Article  Authentication: University username and password required off-campus

    3. Radically new production systems. Journal of Operations and Production Management, 1996 - Karlsson, C. 1996

      Article  Authentication: University username and password required off-campus

    4. Link manufacturing process and product life cycles. Harvard Business Review - Hayes, R.H. and Wheelwright, S.C. 1979

      Article  Authentication: University username and password required off-campus

    5. Linking product–process matrices for manufacturing and industrial service operations - Pontus Johansson, Jan Olhager 12/2006

      Article  To access this article, please use the following link (you will need to copy and paste link into new window to access): https://manchester.idm.oclc.org/login?url=https://doi.org/10.1016/j.ijpe.2005.12.008

  7. Unit 6: Delivering Operations 8 items
    For Unit 6, the CORE readings are from your Slack et al textbook: Chapters 15, 16 & 17. The following are SUPPLEMENTARY readings to help you to develop your knowledge of the topic areas covered in Unit 6.
    1. Six Sigma for managers - Greg Brue, Books24x7, Inc, CWL Publishing Enterprises 2002 (electronic resource)

      Book  Chapter 1: What is Six Sigma. Once you are on Library Search, click on 'Find Online' and then the 'EBSCOhosr Ebooks' link.

    2. Using value-stream maps to improve leadership - Emiliani, M Land Stec, D J 2004

      Article  Authentication: University username and password required off-campus

    3. The House of Quality. Harvard Business Review. - Hauser, J.R. and Clausing, D. 1988

      Article  Authentication: University username and password required off-campus

    4. Quality improvement methodologies - PDCA Cycle, RADAR Matrix, DMAIC and DFSS, Journal of Achievements in Materials and Manufacturing Engineering. Sokovic, M., Pavletic, D. and Pipan, K. (2010). Vol. 43, No. 1

      https://pdfs.semanticscholar.org/e348/8a24ab1197670544b4e08dc6173f396eada9.pdf

      (click on link to access paper)

    5. Links to useful e-books 4 items
      1. Toyota Kaizen Methods: Six Steps to Improvement - Isao Kato, Art Smalley 2012 (electronic resource)

        Book  Once you are on Library Search, click on 'Find Online' and then the 'Ebook Library' link.

      2. Mapping the Total Value Stream: A Comprehensive Guide for Production and Transactional Processes - Mark A. Nash, Sheila R. Poling 2011 (electronic resource)

        Book  Once you are on Library Search, click on 'Find Online' and then the 'MyiLibrary' link.

  8. Unit 7: Channels and Communication 6 items
    For Unit 7, the CORE readings are from your Kotler and Keller textbook: Chapters 17, 19 & 21. The following are SUPPLEMENTARY readings to help you to develop your knowledge of the topic areas covered in Unit 7.
    1. Boosting Demand in the 'Experience Economy'. Harvard Business Review (Jan/Feb) 2015

      Article  Authentication: University username and password required off-campus

    2. Competing on Customer Journeys. Harvard Business Review (Nov) - Edelman M. and David C. 2015

      Article  Authentication: University username and password required off-campus

    3. Can You Measure the ROI of Your Social Media Marketing? MIT Sloan Management Review - Hoffman, D.L. and Fodor, M. Fall 2010

      Article  Authentication: University username and password required off-campus

    4. Unlocking the Power of Integrated Marketing Communications: How Integrated ... - Keller, K.L. 2016

      Article  Authentication: University username and password required off-campus

    5. Networked Narratives: Understanding Word-of-Mouth Marketing in Online Commu... - Kozinets, R.V., del Valck, K, Wojnicki, A.C. and Wilner, S. 2010

      Article  Authentication: University username and password required off-campus

    6. Links to Useful eBooks 1 item
      1. Baines, P. and Fill, C. (2014) Marketing. Chapter 10: An Introduction to Marketing Communications

         

        https://contentstore.cla.co.uk/secure/link?id=139c8f23-44d6-e611-80c7-005056af4099

         

        Click on Link, then select UoM; enter University username and password to access

  9. Unit 8: Designing and Managing Supply Chains 7 items
    For Unit 8, the CORE readings are from your Slack et al textbook: Chapters 5 & 12. The following are SUPPLEMENTARY readings to help you to develop your knowledge of the topic areas covered in Unit 8.
    1. Rapid-Fire Fulfillment. - Ferdows, K., Lewis, Michael A and Machuca, Jose A.D. 2004

      Article  Authentication: University username and password required off-campus

    2. What Is the Right Supply Chain for Your Product? - Fisher, Marshall L.

      Article  Authentication: University username and password required off-campus

    3. Purchasing must become supply management. Harvard Business Review - Kraljic, Peter

      Article  Authentication: University username and password required off-campus

    4. The Triple-A Supply Chain. Harvard Business Review - Lee, H.L. 2004

      Article  Authentication: University username and password required off-campus

    5. The Bullwhip Effect in Supply Chains. Sloan Management Review - Lee, H.L., Padmanabhan, V. and Wang, S.

      Article  Authentication: University username and password required off-campus

    6. Strategic Outsourcing: Leveraging Knowledge Capabilities. Sloan Managment Review - Quinn, J.B.

      Article  Authentication: University username and password required off-campus

  10. Unit 9: Developing Operations 6 items
    The following are additional 'CORE' readings (in addition to the core textbook readings from Slack et al: Chapters 16 & 18) to help you to develop your knowledge of the topic areas covered in Unit 9. Additional 'SUPPLEMENTARY' readings are provided below.
    1. The CIPS Risk Index - Global Retrospective & Quarterly Report: https://www.cips.org/Documents/cips-for-business/CIPS_RISK_INDEX_RETROSPECTIVE_WEB.pdf  (click on link to access report)

    2. Blue Ocean Strategy. Harvard Business Review - Kim, W.C. and Mauborgne, R. 2004

      Article  Authentication: University username and password required off-campus

    3. Robust strategies for mitigating supply chain disruptions. International Journal of Logistics Research and Applications. - Tang, Christopher S.

      Article  Authentication: University username and password required off-campus

    4. The evolving theory of quality management: The role of Six Sigma - Xingxing Zu, Lawrence D. Fredendall, Thomas J. Douglas 09/2008

      Article  Authentication: University username and password required off-campus

    5. Unit 9: SUPPLEMENTARY READINGS 2 items
      The following are 'supplementary' readings relating to Unit 9
      1. Reducing the Risk of Supply Chain Disruptions - Chopra, SunilSodhi, ManMohan S Spring 2014

        Article  Authentication: University username and password required off-campus

      2. Benchmarking and operational performance: some empirical results - Voss, Christopher A.Åhlström, PärBlackmon, Kate 1997

        Article  Authentication: University username and password required off-campus

  11. Unit 10: Customer Experience and Relationship Management 12 items
    The following are additional 'CORE' readings (in addition to the core textbook readings for Kotler and Keller: Chapters 5, 7 & 14) to help you to develop your knowledge of the topic areas covered in Unit 10. Additional 'SUPPLEMENTARY' readings are provided below.
    1. Partnering as a Focused Market Strategy. California Management Review - Anderson, J.C. and Narus, J.

      Article  Authentication: University username and password required off-campus

    2. Relationship marketing in three dimensions - M.J. Baker, E.A. Buttery, E.M. Richter-Buttery 1998

      Article  To access this article, please use the following link (you will need to copy and paste link into new window to access): https://manchester.idm.oclc.org/login?url= https://doi.org/10.1002/(SICI)1520-6653(199823)12:4<47::AID-DIR5>3.0.CO;2-B

    3. How to Design a Service - G. Lynn Shostack 01/1982

      Article  Authentication: University username and password required off-campus

    4. SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Servi... - Journal of Retailing - Parasuraman, Zeithaml and Berry 1988

      Article  Authentication: University username and password required off-campus

    5. The Truth about Customer Experience. Harvard Business Review. - Rawson, Duncan and Jones 2013

      Article  Authentication: University username and password required off-campus

    6. Unit 10 - SUPPLEMENTARY READINGS 3 items
      The following are the 'supplementary' readings relating to Unit 10
      1. Relationship Marketing: looking back, looking forward.  Ballantyne et al (2003)

        https://contentstore.cla.co.uk/secure/link?id=f987a09e-6e3c-e711-80cb-005056af4099

         

        Please use this link to access the article

      2. How should companies interact in business networks? - Håkan Håkansson, David Ford 2002-2

        Article  To access this article, please use the following link (you will need to copy and paste link into new window to access): https://manchester.idm.oclc.org/login?url=https://doi.org/10.1016/S0148-2963(00)00148-X

      3. The value concept and relationship marketing - Annika Ravald, Christian Grönroos 1996

        Article  Authentication: University username and password required off-campus

    7. Online Lectures - Additional Readings 4 items
      Please find below additional readings referred to during the online lectures.
      1. The Marketing Concept: Putting the Theory into Practice - Graham J. Hooley, James E. Lynch, Jenny Shepherd 1990

        Article  Authentication: University username and password required off-campus

      2. What is the meaning of 'marketing'? - Keefe, Lisa M. 2004

        Article  Authentication: University username and password required off-campus

      3. MARKETING DEFINED. - KEEFE, LISA M. 2008

        Article  Authentication: University username and password required off-campus

      4. Does Your Company Really Need a Marketing Department? - KOTLER, PHILIP and REIBSTEIN, DAVID 2013

        Article  Authentication: University username and password required off-campus